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Comprehensive work on improvement of a well-known CBD E-Commerce

Pet Hemp Store is a popular pet drug store. All store products are manufactured based on Cannabidiol (CBD) and effectively used for diseases treatment and prevention. Both the design and UX had to be revised in order to improve business efficiency.
E-Commerce website
Products for animals
32 — 90 employees
Research and analytics
UI / UX design
64 days
Adobe Photoshop

Project objectives

Pet Hemp Company has developed a new marketing strategy to improve sales and customer service. Based on the audit results, one of the points of this strategy was to improve the design and UX. Our task was to improve the UX of the entire e-store, update the UI design and create a must-have guide consisting of branding and design system.


By the start of our cooperation, Pet Hemp Company already had a well-established brand and regular customers. Our task was to collect and organize successful imagery and solutions. We created all the necessary instructions for the business compiled into simple and straight-forward documents. Now the Pet Hemp Company brand has its own set of rules to guarantee brand identity preservation, regardless of the circumstances and contractors.

Design system

UX and UI design improvement is a time-consuming process of research, hypothesis, development, and testing. Each implemented solution serves business purposes. Therefore it must be organized and documented into a design system.​​​​​​​

Home page

Catalog page

Product page

Shopping cart


Dosage calculator

Personal area

Adaptive version of the website

Most customers use Pet Hemp Store from mobile devices, which is why we developed the adaptive website version using the same business processes that we used for the desktop version development. The work done helped increase the conversion by ~240%.​​​​​​​

Hear from the customers

Justin Jackson
CEO at Vehicle Approval Centre

Before I hired Interactive Design, my website was a disaster. The branding was terrible, user-flow was not friendly, and it was just ugly. I knew what I wanted but I couldn't seem to find a company that understood my vision until I met with Interactive Design.

They listened very carefully to my wants and needs and then added even more value by suggesting things that I would have never thought of on my own. It was incredible.They went above and beyond for me, numerous times, to help accomplish such a beautiful website!

Their customer service is next to none. They are always there when I need them, even after the job was successfully completed – that is a trait that you just can't find anywhere else.I continue to work with them daily as I consider them a part of my team now.A fantastic group of very knowledgable people!

Pauline Laurenson
Marketing director at Share it again

The team is very professional. They understood the needs very well, were very resilient in overcoming difficulties or problems. So we are grateful to them for that.

I appreciate their talented work, their design experience, their understanding of business specifications. They are very good partners to work with, I highly recommend them.

Read more testimonials

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