Boosting your business in 2022
In 2022, with Web 3.0 taking in, it is no longer enough to just keep doing good business. No matter how reputable you are with your audience and customers, you need to take your expansion to the next level. So, not only should your business rearrange its resources to pay a greater point of attention to the online, but also reinforce its focus on the fast-growing competition comprised of both large market players and multiple start-ups that cannot be underestimated.
So how can you take a stronger stand in the online space? Cover your bases with a solid website and expand further with the latest trend of NFTs.
Why having a website is important for a business
Business owners do not always realize why they need a website and what tasks it can help them solve. This post is intended for the forethinking business owners willing to improve their business efficiency with the right website.
Tasks a website can solve:
1. Image Shaping
A website shapes the desired image of the company in the eyes of visitors.
The proper corporate website is not only a source of essential information, but also sets the right mood, broadcasts the brand philosophy, and makes the first impression of the company.
2. Providing the Required Information
Websites solved this problem at the dawn of the Internet. Intended as a means of communication, the Internet soon became a repository of information that can be accessed from anywhere in the world.
3. Marketing Functions and Direct Sales
Businesses quickly realized the benefits of a good website for marketing, which along with e-commerce has recently been on an unprecedented upswing. These are done with online stores and the constantly growing number of various specific marketing tools.
4. Services
With the functionality in the first place, websites with service features solve complex multi-threaded tasks and make it easier to do business.
Service websites are booming as the service industry is supported by the development of the mobile Internet and mobile apps, logically extending the service websites.
5. User Socialization
Social networking is the latest and one of the significant trends on the Internet with Facebook as the largest player. Along with social networks ruling the day, forums still play a big role, with some thematic profile forums even gaining popularity.
With this said, business websites can also facilitate their audience’s socialization through built-in forums, allowing for their users to communicate.
Let’s sum it up. Modern websites make life easier and improve business. Reducing costs and saving human resources makes developing such websites profitable for businesses. This applies to both large and small businesses that can also reap dividends from a quality website. Trust your web developer.
What value can your business get from NFTs?
Non-Fungible Tokens (NFT) is a tool enabling one to tokenize just about anything, and many brands jumped at the opportunity to harness this new technology. Here are a few inspiring examples of NFT use in various industries.
NFT Clothing
Back in March 2021, Gucci released several digital pairs of The Gucci Virtual 25 sneakers for $12.95 a couple that users can “try on” using the AR app. Dutch startup The Fabricant also started “making” digital NFT clothing in collaboration with designers with their first dress “Iridescence” having sold for $9500.
Brand-Artist Collaboration
Louis Vuitton created a very unconventional project in the form of a game, intended to tell the story of the fashion house and its creation. In honor of their 200th anniversary, Louis Vuitton released “Louis: The Game”, with 30 unique tokens hidden in it, 10 of which were made by a real star of digital art — Beeple. One NFT was sold for a staggering $69.3 million.
Another famous 3D artist, Tafi, created special limited edition loot boxes for Coca-Cola’s Friendship Day Auction to recreate one of their iconic vending machines, also including futuristic Coca-Cola bubble jacket models, sound visualizer, and 1940 trading cards.
Other Ways to Use NFTs
Apart from making images and virtual clothes, NFT can be used in many other ways.
Gaming brands may build special one-off styles for their products, which only exist in the digital world and are available through NFT purchases, like special “skins” that may increase in value in the future.
Selling images as NFT can help photographers, illustrators and any other brands avoid negotiating over three or five-year use. Who wouldn’t want to buy the iconic original NFT Burberry pattern?
Why Are People Buying NFTs?
One obvious reason may be to support artists or basically any other art that you sympathize with. But what if NFT is not just a set of pixels, but a really valuable asset? By buying a painting secured by a unique NFT, one gets the right to licensed digital art, which simply makes it an investment with potential value growth in the future.
Reasons behind buying NFTs are certainly widely varied and there can be a lot of disagreement, as many believe that Non-Fungible Tokens are a bubble that is in fact unsupported by anything. But as long as the NFT creates a lot of opportunities for people, there’s a good chance it will live on and grow.
So what’s in NFTs for your brand?
NFT’s open up a whole new world of brand interaction with the environment. This is a new level of communication with customers, creating a special experience, collaboration, iconic images, original advertising campaigns, and memorable designs.
NFTs create a brand new digital marketplace, through short-term cash inflows and allow brands to retain control and copyright of their assets without fear of copying and altering. It is truly a new model of brand monetization and digital ownership.
